Recommendations from financial influencers (Finfluencers) are eagerly sought after by young (inexperienced) investors. However, unlike traditional financial advisers, Finfluencers do not necessarily earn from the quality of their recommendations, but rather from garnering as much (online) attention (the views, clicks and likes) as possible.
Michael van der Sande and Caspar van der Meulen wrote an article on Financieel Recht in de Praktijk on this topic. You can find the article here.